The whole marketing picture.
A clearer path forward.
Senior-level strategy that connects your brand, channels, data, and customer journey—so your next marketing decision starts with a better understanding of your business.
Every channel tells part of the story.
Jennifer brings more than 15 years of hands-on experience across digital marketing. Her strength is seeing how the pieces influence one another—and translating that perspective into priorities your business can act on. Explore six connected areas below, then open each specialty for the details.
Marketing Strategy & Audits
Understand your current marketing, identify overlooked opportunities, and build a practical roadmap around your business goals.
Explore This ServiceDigital Marketing Strategy
- Full-funnel digital marketing strategy
- Integrated marketing planning
- Growth strategy
- Customer acquisition strategy
- Demand generation
- Channel strategy
- Marketing audits
- Competitive analysis
- Market opportunity analysis
- Customer journey strategy
- Brand positioning
- Digital transformation
- Marketing roadmaps
- Fractional marketing leadership
- Executive-level marketing guidance
Customer Behavior & Research
- Audience research
- Customer behavior
- Search behavior
- Decision psychology
- Conversion behavior
- Competitive behavior
- Customer intent
- Customer journey mapping
- Messaging response
- Audience segmentation
- Market research
Business Growth Strategy
- Growth opportunity identification
- Marketing efficiency
- Resource allocation
- Channel prioritization
- Marketing investment decisions
- Budget strategy
- Acquisition strategy
- Market expansion
- Digital opportunity analysis
- Brand growth
- Lead generation
- Qualified customer acquisition
Paid Media & Customer Acquisition
Connect campaign decisions with the people you want to reach, the quality of your inquiries, and what happens after the click.
Explore This ServicePaid Media & Performance Marketing
- Google Ads
- Microsoft Advertising / Bing Ads
- Meta Ads
- Facebook Ads
- Instagram Ads
- Paid social
- Search advertising
- Display advertising
- Remarketing / retargeting
- Branded search campaigns
- Non-branded acquisition campaigns
- Competitor campaigns
- Keyword strategy
- Audience targeting
- Campaign architecture
- Budget allocation
- Bid strategy
- Ad copy
- Creative testing
- Landing page alignment
- Paid media optimization
- Lead generation
- Cost-per-acquisition optimization
- Lead quality analysis
- Conversion performance
Admissions, Sales & Lead Quality
- Close alignment with admissions / sales teams
- Lead quality analysis
- Inquiry tracking
- Call performance
- Funnel performance
- Customer acquisition quality
- Marketing-to-sales alignment
- Lead source tracking
- Down-funnel performance
- Revenue-informed marketing decisions
SEO & AI Search Visibility
Bring search intent, content structure, local presence, and evolving discovery behavior into one coordinated visibility strategy.
Explore This ServiceSEO & Search Strategy
- Search engine optimization
- Technical SEO strategy
- On-page SEO
- Local SEO
- Keyword research
- Search intent analysis
- Content optimization
- Service page optimization
- Landing page optimization
- Metadata
- Internal linking strategy
- Competitive search analysis
- Google Business Profile optimization
- Search visibility
- Organic growth strategy
- Content architecture
AI Search Visibility / AEO / GEO
- AI search visibility
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- AI Overviews
- ChatGPT visibility
- Generative search visibility
- LLM discoverability
- Entity visibility
- Structured content
- Brand authority signals
- AI-friendly content strategy
- Emerging search behavior
- Future-facing search strategy
Reputation & Local Visibility
- Online reputation management
- Review strategy
- Google Business Profile
- Local search visibility
- Review responses
- Business listings
- Local brand presence
- Digital reputation
- Customer trust signals
Content, Social & Brand Strategy
Build a clearer connection between what your business stands for, what your audience needs, and how you communicate across channels.
Explore This ServiceSocial Media Marketing
- Social media strategy
- TikTok
- YouTube
- Google Business Profile
- Organic social
- Paid social
- Social media content strategy
- Editorial calendars
- Social publishing
- Community management
- Audience engagement
- Audience growth
- Social listening
- Social analytics
- Brand voice
- Social campaign strategy
- Social media advertising
- Reputation management
Content Strategy & Copywriting
- Content strategy
- Editorial strategy
- Website content
- Landing page copy
- Blog strategy
- Long-form content
- SEO content
- AI search content
- Social media content
- Advertising copy
- Brand messaging
- FAQ content
- Educational content
- Service page copy
- Thought leadership
- Content planning
- Content optimization
- Customer education
- Search-focused content
- Conversion-focused copywriting
Brand Strategy & Creative Direction
- Brand strategy
- Brand positioning
- Brand messaging
- Visual identity
- Creative direction
- Photography direction
- Brand photography
- Campaign creative
- Digital graphics
- Ad creative
- Website creative
- Social creative
- Brand consistency
- Customer-facing communications
- Creative concept development
Analytics & Conversion Strategy
Look beyond activity reports to understand customer behavior, tracking quality, funnel friction, and the decisions that can improve performance.
Explore This ServiceAnalytics, Reporting & Attribution
- Marketing analytics
- Daily performance analysis
- Weekly reporting
- Monthly reporting
- KPI development
- Funnel analysis
- Lead tracking
- Conversion tracking
- Attribution
- Campaign performance reporting
- Website analytics
- Data validation
- Lead quality analysis
- Channel performance
- Customer acquisition trends
- Dashboard strategy
- Executive reporting
- Marketing insights
- Budget-performance analysis
Conversion Rate Optimization
- CRO
- Landing page optimization
- Conversion strategy
- User journey analysis
- Call-to-action optimization
- Form optimization
- Lead-flow optimization
- Messaging optimization
- Website conversion opportunities
- Funnel friction analysis
- Traffic-to-lead optimization
- Lead-to-customer strategy
- Customer experience improvements
Marketing Technology & Tracking
- Marketing technology
- Analytics platforms
- Conversion tracking
- CRM workflows
- Lead tracking systems
- Call tracking
- Admissions / sales data integration
- Attribution tools
- Reporting systems
- Tagging
- Data accuracy
- Marketing automation strategy
- Platform integration
Fractional Marketing Leadership
Bring senior marketing guidance into your business, with the flexibility to work alongside your team, your agency, or directly with you.
Explore This ServiceExperience across industries includes healthcare and addiction treatment marketing, where sensitive communications and advertising requirements call for careful planning.
Healthcare & Regulated Marketing Experience
- Healthcare marketing
- Addiction treatment marketing
- Regulated advertising
- LegitScript-compliant advertising
- Sensitive-topic communications
- Healthcare search strategy
- Ethical brand messaging
- Compliance-aware digital marketing
You don’t need to know which service to choose.
Start with the challenge, the opportunity, or the question you’re trying to answer. Jennifer can help you understand where to focus and what a thoughtful next step could look like.